WAYFINDING PROJECT
The primary objective of this comprehensive wayfinding project is to enhance the navigational experience within the Tampa Bay Rays’ baseball field. By strategically implementing intuitive signage and clear directional markers, the aim is to simplify the complex layout of the stadium and provide visitors with seamless guidance to their desired destinations. This initiative seeks to improve overall visitor satisfaction, reduce confusion and frustration, and create a more enjoyable and efficient experience for fans, guests, and staff alike during events and games hosted at the stadium.