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This rebrand project aimed to enhance Wawa's brand, ensuring it captivated attention, visual appeal, and authentically represented the essence of Wawa’s brand. While striving for a modern touch, the objective was to maintain a connection with the already known Wawa logo/brand. Wawa's brand had remained unchanged since 2004, with only one slight modification in 2020 to their product packaging to vibrant colors, getting rid of the previous plain and beige design.