HOUSTON ASTROS REBRAND
The primary objective of rebranding the Houston Astros is to elevate fan engagement and loyalty through visually compelling design elements. Our aim is to showcase the Astros’ deep-rooted commitment to community involvement, enhance the team’s overall image, and project a strong competitive look that resonates with audiences. Through this rebrand, we also seek to drive attendance and support for home games through a new and fresh brand identity. In addition, our rebranding efforts will encapsulate Houston’s history, particularly its profound association with space exploration. By incorporating graphic elements inspired by the Apollo program and the broader narrative of space exploration, we aim to create a visually pleasing brand identity that serves as a symbol of unity, aspiration, and pride.