CHALLENGE CUP

USSSA Challenge Cup is a slowpitch event that pulls inspiration from an Olympics structure, where every team represents their state to rise to the top and win it all. The primary objective of this project was to bring attention to USSSA’s (United States Specialty Sports Association) Challenge Cup event by incorporating conceptual symbolism of Olympic gold for it to possess a feeling of top-tier athleticism and competition. The aim was to emphasize the sense of unity and pride that comes with representing one’s state in a national competition.